Top Web Design Trends for 2024

Watch these Web Designs Trends to Stay at the Top

Some web design elements will always be important, like easy navigation, data security, and fast loading times. To keep your site current and visible in search engines, consider adding these new features and elements expected to be popular in 2024:

Micro-Interactions

Microinteractions are subtle, almost invisible, design elements that provide feedback to the user and improve the overall user experience on a website. They are small, contained interactions that perform one task and can be found in various parts of web design.

A common example is a link changing color when a user hovers over it. In 2024, more attention will be given to these microinteractions to make them stand out.

Here are a few examples of effective micro-interactions in web design:

Button Hover Effects
Form Validation
Loading Animations
Toggle Switch
Scroll Animations

Check these websites with micro-interactions for inspiration.

Micro-Animations

E-commerce websites are increasingly using subtle, small animations, technically termed micro-interactions, aimed to improve user experience (UX). These movements provide visual cues that guide users through website interactions.

Micro-interactions can be employed to introduce a playful aesthetic. Web designers use them to provide online shoppers with more engaging and dynamic product exploration journeys.

For instance, in an online fashion store, you might see a dress on the main catalogue page. As you hover over the dress, it smoothly transitions to show a model wearing it, giving a better idea of how it looks when worn.

Another common example is the use of micro-animations in buttons. When a user hovers over a ‘Buy Now’ button, it might change color or slightly increase in size, providing visual feedback that encourages them to click.

Micro animations should be quick and efficient to avoid slowing down page load times. Techniques like limiting animation frames and optimizing image sizes are crucial.

Dynamic Cursors

One inventive method to improve your website’s user experience is by personalizing how users interact with your web elements, such as their cursors.

This web design trend captivates users with its unexpected subtlety. Modifying the cursor’s shape or adding cursor-triggered animations allows visitors to enjoy engaging interactions with various scrolling behaviours or click actions.

Dynamic cursors increase the user experience by changing based on interactions:

Hover Over Links: The Cursor changes from an arrow to a small circle, indicating clickable elements.
Hover Over Images: The cursor transforms into a magnifying glass, signalling zoom or lightbox features.
Custom Shapes: In specific areas, the cursor becomes a pencil or brush, matching the site’s theme.
Click Animations: Clicking on items triggers a brief ripple effect, providing feedback.

Interactive 3D Models And Content

With advancements in web technology and designers striving to differentiate their sites, interactive 3D elements are becoming a trend.

These 3D model animations can be used to present products more realistically, enabling visitors to examine every detail from all angles as if viewing them in person.

With Interactive 3D Models, customers can rotate the product 360 degrees, zoom in to see fine details, and view it from every angle. Users can also click on different parts of the product to customize colours and materials.

Art Deco

Art Deco, a design style from the 1920s, has become a prominent web design trend for 2024. It resonates with modern aesthetics while evoking nostalgia and timeless grace.

This trend’s appeal in web design stems from its ability to combine classic luxury with contemporary minimalism. The outcome is a visually striking and memorable user experience.

A website with Art Deco web design can include:

Clean geometric patterns, such as zigzags and chevrons, with bold, well-defined lines framing the content.
Elements like intricate borders, stylized fonts, and gold accents.
Modern Color Palettes
Clear call-to-action buttons, intuitive menus, and well-organized sections

Video

Video has always been essential for websites, as people find it engaging and often prefer watching a video over reading text. Videos can also help build trust and drive conversions.

Just remember that videos need to be carefully planned. This is what smart video is about purposeful and meaningful content.

The era of embedding random YouTube videos on your site just to have them is over. A single, well-thought-out, high-quality video is more effective than numerous poorly assembled ones.

We recommend creating informative videos that directly address common questions from your prospects and clients. This approach will make your website a valuable resource and help establish your brand as an authority in your industry.

See how these websites include smart videos for a better user experience.

Text-Only Hero Images

Newspapers always placed their most eye-catching and important information “above the fold” to boost sales. The web equivalent of this is the “hero section” at the top of a page.

Below the main headline, a subheading briefly describes the company’s services or mission. A prominent call-to-action button, such as “Learn More” or “Get Started,” is placed right below the text to guide users to take the next step.

A current trend to capture the attention of internet users, who are bombarded by numerous web pages daily, is to replace the typical background image in the hero section with striking typography. A bold, unique font can quickly grab a user’s attention.

Final Words

In 2024, web design is all about standing out.

Infuse your site with personality using custom illustrations, playful cursor animations, and creative blends of photos and graphics. This fresh approach will keep visitors engaged and coming back for more. A modern, user-friendly website reflects well on your brand and can boost your bottom line.

Ready to refresh your online presence? Contact our team today!