Industry: Retail 

Background

Our client, a leading provider of online learning resources, was struggling to attract organic traffic to their website. Despite offering high-quality content and a user-friendly platform, they were receiving only about 200 clicks per month. Their visibility in search engine results was low, and their average click-through rate (CTR) and position were not favorable.

The Challenge

The main issue was a lack of effective SEO strategies. Their content, although valuable, was not optimized for search engines. They also had minimal focus on local SEO, which is crucial for educational institutions looking to attract students from specific regions. 

Our Approach

We created a series of SEO-optimized blog posts targeting relevant keywords that potential students and educators were searching for. This included in-depth articles on popular educational topics, guides, and how-to posts.

Understanding the importance of local SEO, we optimized their content to target specific regions. This involved updating meta tags, creating location-specific landing pages, and listing their business in local directories to improve local search visibility.

Our team conducted a thorough audit of their existing content, updating and optimizing it according to the latest SEO practices. This included improving the readability, updating keywords, and ensuring that the content provided value to the readers.

The Results

Our efforts yielded remarkable results. The website’s traffic surged from 200 clicks per month to over 7,000 clicks. Their total impressions also saw a significant increase, rising from 27.1K to 772 K. The average position of their website in search engine results improved dramatically, which contributed to a higher average CTR.