Industry: Retail

Background

Our client operates in the retail sector, specializing in high-quality home furnishings. Despite their huge product range and competitive pricing, they were experiencing difficulties in attracting local customers to their physical store and increasing their online presence. 

Challenges

The retail client had low visibility because their GMB profile was incomplete and not optimized, resulting in poor local search rankings. Insufficient customer engagement was another issue, as the profile lacked regular updates and engaging content, which led to minimal interaction from potential customers. 

Also, some critical business information, such as hours of operation and contact details, were either missing or outdated, causing confusion among customers. Consequently, the number of calls, website visits, and direction requests was significantly low.

Our Approach

To address these challenges, we implemented a comprehensive GMB optimization strategy. First, we ensured that all necessary information on the GMB profile was complete and accurate, including business hours, address, phone number, and website URL. 

We added high-quality images and updated the business description with relevant keywords. Regular updates about new products, special offers, and events were posted to keep the profile active and engaging.

We also focused on strengthening customer engagement by encouraging customers to leave reviews and responding promptly to all feedback. This approach fostered a sense of community and trust among potential customers. 

We closely monitored GMB insights to track the performance of our optimizations and made data-driven adjustments to our strategy as needed.

Results

Our optimization efforts led to significant improvements in the client’s GMB performance. There was a dramatic increase in customer calls, with the number of calls rising by 128%.

Website visits from the GMB profile also increased by 62%, boosting online traffic and potential sales. There was a 23% increase in the number of people who asked for directions to the physical store, indicating higher foot traffic and in-store sales.