Industry: Healthcare
Background
A healthcare practice specializing in dental services was struggling to attract new patients and drive organic traffic to its website. Despite their high-quality services, their online presence was minimal, resulting in lower visibility and fewer inquiries.
See how CloudSol’s effective SEO strategies increased the patient base of clients in the healthcare industry.
Challenges
- Poor Search Engine Rankings: The practice wasn’t appearing on the first page of search results for key local terms.
- Low Website Traffic: M inimal visitor numbers were impacting their ability to convert website visitors into patients.
- Weak Backlink Profile: They had few referring domains, reducing their site’s authority in search engine’s eyes.
Our Approach
To tackle these issues, we implemented a comprehensive Local SEO strategy, focusing on the following areas:
- Keyword Optimization:
We identified and targeted high-intent local keywords such as “dentist Westlake Village” and “cosmetic dentistry Westlake. Our SEO experts improved on-page elements including titles, meta descriptions, headers, and content that were optimized for these keywords.
- Content Strategy:
Created high-quality, informative blog posts and service pages addressing common dental concerns and questions. Our Writers ensured all content was optimized for local search terms to attract nearby patients.
- Backlink Building:
Engaged in outreach to acquire backlinks from reputable local directories and industry-specific sites. We partnered with local businesses and influencers to increase the number of referring domains.
- Technical SEO Improvements:
Our SEO team Conducted a thorough site audit to identify and fix technical issues affecting performance. They Improved site speed and mobile usability to enhance user experience and search engine rankings.
Results
Our strategy led to significant improvements in the practice’s online presence and business performance:
- Business ranking for #1: The practice now ranks #1 for several important local keywords, including “dentist Westlake Village” and “Westlake Village dentist.”
- Huge increase in Website Organic Traffic: Organic traffic to the website increased substantially, resulting in more inquiries and new patient registrations.
- Credible Backlink Profile: The number of referring domains increased dramatically, boosting the site’s authority and credibility.
These improvements have led to a steady influx of new patients and sustained business growth for the practice. They are now more visible to potential patients in their area, driving more business and ensuring continued success.
